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經典款式Strategic Marketing for Non-Profit Organizations

博客來商業理財-行銷/廣告/業務分類站長推薦

　　What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?

　　The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
  ‧  Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
  ‧  Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
  ‧  Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;